ABOUT US

Pasha Setrova

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Pasha Setrova 〰️

PashaPasha New York was founded in 2017 and Pasha is the leading artist behind the vision. Every creation is directed and touched by Pasha who imbues her design aesthetic in every piece. Pasha is the mad engineer behind it all. She started modeling at the tender age of 15 in her native Russia, and so as an artist working on an articulated human figure, wanted her dolls to move like she could—arching the neck, pushing the ball of the shoulder forward, curving the torso in on itself. She is the inventor of the ball joint doll (bjd) world’s first complex shoulder joint that she is constantly, obsessively improving upon. Setrova’s influences come from modern day fashion, textiles, pop culture, her own nomadic childhood history in the tundras of Siberia to her past work as a unsatisfied model in Europe, to her personal battles with schizophrenia.

She likes true crime documentaries, her cats, and Asian pastries.

Erika

The wife and the business side of things. She’s the one answering your emails, organizing your orders, and doing all-around management things to make sure PashaPasha functions! She likes butter cookies, rum-and-cokes, and escape rooms.

ELIKA

The painter. Elika assists Pasha in turning our unpainted dolls into works of uncanny art, painting veins, undertones, and those subtle details that bring our creations to life. She likes Bob’s Burgers, karaoke, and making TikTok videos.

Shannon

The couturier. Shannon helps Pasha tackle the most intricate of projects - sewing small scale functioning apparel, shoes, and accessories - one button at a time. She likes South Park, little figurine collectables, and baking.

Natalia

The all-around studio assistant. Natalia is our Jill-of-all-trades who offers necessary support whenever and wherever we need whether it’s packing dolls, making wigs, or stringing dolls. She likes creepy podcasts, sustainable living, and meal-prepping.

BON BON

Team manager. Studio lazy boy. He likes drinking from his special teacup, watching cat tv on the iPad, and taking deep whiffs of whatever you’re eating.